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Fight Club Ikea Catalogue Scene

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from Fight Club (1999)
Created by David Fincher
Posted byAla' Diab

This scene marks an extra-diegetic moment in the narrative of Fight Club.


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Fight Club Ikea catalogue scene

by Steve Anderson

This clip is interesting both as an example of mixed reality in the midst of an otherwise formally conventional feature film, but also in relation to the recent proliferation of text treatments in motion graphics work.

The overlaying of text on screen in this scene from David Fincher's Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films.

Copyright 2010, by the Contributing Authors. Cite/attribute Resource. ironman28. (2009, March 17). Fight Club Ikea catalogue scene. Retrieved May 16, 2012, from Critical Commons Web site: http://criticalcommons.org/Members/ironman28/commentaries/fight-club-ikea-catalogue-scene-1. This work is licensed under a No Copyright; No Rights Reserved.