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Pepsi / iTunes ad

No audio commentary available.
from I Fought the Law (2004)
Created by BBDO Worldwide
Distributed by Superbowl ad
Posted byCritical Commons Manager

Ad for Pepsi and iTunes uses real world teenagers accused of illegal music downloading

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Pepsi / Apple Superbowl ad

by Critical Commons Manager

A 2004 Superbowl ad by Pepsi and Apple uses teenagers accused of illegal filesharing

Produced by the advertising firm BBDO Worldwide, this ad was commissioned by Apple and Pepsi for the 2004 Superbowl. It depicts real-world teenagers who were accused of illegal filesharing by the RIAA, defiantly announcing their intention to continue downloading free songs from the internet. Although the surface message is clear -- the RIAA's high-profile and indiscriminate prosecutions have had little impact on downloading practices among teenagers -- the ad is actually promoting a Pepsi campaign that gives away free iTunes downloads.

Copyright 2010, by the Contributing Authors. Cite/attribute Resource. ccManager. (2010, May 19). Pepsi / Apple Superbowl ad. Retrieved May 16, 2012, from Critical Commons Web site: http://criticalcommons.org/Members/ccManager/commentaries/pepsi-apple-superbowl-ad. This work is licensed under a No Copyright; No Rights Reserved.