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Apple ad: Rip. Mix. Burn

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from Rip. Mix. Burn. (2006)
Created by Apple
Distributed by Apple
Posted byCritical Commons Manager

In the first iPod ad from 2006, a white teenager assembles an eclectic playlist from live performers in a concert hall

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Rip. Mix. Burn.

by Critical Commons Manager

An advertisement for the iPod when the concept of curating a playlist was still novel

This was allegedly the first iPod ad to deploy Apple's "Rip. Mix. Burn" slogan in 2006. A white teenager enters a concert hall filled with popular musicians, each of whom responds to their inclusion on a simulated playlist by being extremely compliant, friendly and/or flirtatious to illustrate the ease of assembling collections of even extremely eclectic music.

Representing a utopian moment in the digitization of commercial music, it is difficult to reconcile this portrayal of collaborative rapport between musicians and consumers seen in this ad with the concurrent shock-and-awe tactics of the RIAA in prosecuting its customers for ripping, mixing and burning music in other contexts.

Copyright 2010, by the Contributing Authors. Cite/attribute Resource. ccManager. (2010, May 19). Rip. Mix. Burn.. Retrieved May 16, 2012, from Critical Commons Web site: http://criticalcommons.org/Members/ccManager/commentaries/rip-mix-burn. This work is licensed under a No Copyright; No Rights Reserved.