This was allegedly the first iPod ad to deploy Apple's "Rip. Mix. Burn" slogan in 2006. A white teenager enters a concert hall filled with popular musicians, each of whom responds to their inclusion on a simulated playlist by being extremely compliant, friendly and/or flirtatious to illustrate the ease of assembling collections of even extremely eclectic music.

Representing a utopian moment in the digitization of commercial music, it is difficult to reconcile this portrayal of collaborative rapport between musicians and consumers seen in this ad with the concurrent shock-and-awe tactics of the RIAA in prosecuting its customers for ripping, mixing and burning music in other contexts.