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Fight Club Ikea catalogue scene
by ironman28Commentary summary:
This clip is interesting both as an example of mixed reality in the midst of an otherwise formally conventional feature film, but also in relation to the recent proliferation of text treatments in motion graphics work.
Text Commentary:
The overlaying of text on screen in this scene from David Fincher's Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films.
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ironman28. (2009, March 17). Fight Club Ikea catalogue scene. Retrieved July 31, 2010, from Critical Commons Web site: http://criticalcommons.org/Members/ironman28/commentaries/fight-club-ikea-catalogue-scene.
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