Gondry is known for his clever manipulation of time and a low-tech quality in his work, and especially in his music videos. This video experienced some popularity in the 1990s, as it used an experimental video technique to convey a tone of offbeat quirkiness and oddness. Although it may seem time reversal is only being used for an aesthetic technique there are some interesting themes of split/ fragmented experience of time and reality. In what world would cleansing oneself with sugar make sense? One in which you experience a day with time reversed, a day filled with fantastical surprises and run by oneiric logic? Time and space are fragmented in this light-hearted vignette of parallel lives and backwards moving temporality.